Taylor University Dual Credit: Principles of Marketing

Couse description

This course emphasizes the foundational concepts of marketing, including the importance of strategic marketing with a Christian worldview, four P’s, consumer buying behavior, market research, target markets, and global marketing. The intent is to provide a well-rounded, yet firm, launching point to work or further study in the marketing arena. The primary text is a tool and information source establishing the basis for discussion, case studies, and projects.

College Credit: 3
High School Credit: 1

This is an online asynchronous dual credit course offered directly from Taylor University. Upon ordering this course, you will receive an email with enrollment instructions. Dual credit courses are not accessible through My Course Portal. Therefore, system features, such as progress reports, will not reflect dual credit enrollments.